Housing and care staff are finding Twitter a very useful tool, but the lack of guidelines for staff usage is leaving employees feeling vulnerable about what they can say. This is what I’ve learned recently from speaking to various people from different organisations. They told me about what they use Twitter for, the risks, the rewards and why all organisations need a policy and guidelines for social media use.
Enthusiastic staff who embrace Twitter are often not supported by their employers and left unsure of what they can share
“Those who ignore social media do so at their peril”
Grant Shapps, Minister of State for Housing & Local Government sets out the benefits for social landlords of using social media to communicate with and get feedback from their tenants in a video made as an address to a conference on Social Media organised by the Northern Housing Consortium on Wednesday 7 March 2012.