At the National Housing Federation, we’ve recently updated our social media strategy. As the digital world is ever changing, our strategy needs to evolve too. It clearly sets out how we use social media as an organisation and how it contributes to our business plan and brand. It identifies our audiences, evaluation methods and includes a content strategy.
It’s a simple step but for me it’s really exciting because it means we can confidently roll out plans, training and workshops to ensure digital and social is at the heart of what we do. The next challenge was going to be how to communicate the strategy internally in a way that engages colleagues from all departments. I didn’t want it to be just another email attachment they’d skim-read if we were lucky.
I discussed this with our (brilliant) internal comms expert Kerry Hill and we decided to launch the strategy…
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A year ago I published The Top 50 Power Players In Housing [Klout Edition] – featuring people working in and around the sector.
More seriously – it was done as an exercise in comparing online and offline influence.
Only 14 of the original Power Players remained in the online list. The democratising effect of social media was apparent. CEOs disappeared almost completely and were replaced by people with less seniority – in the traditional hierarchical sense. There was a higher number of women, more ethnic diversity and at least 3 of the top 10 influencers were under the age of 30.
There is a serious point to this. We now have…
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According to a recent study, girls at college and university are pretty silly. Rather than spending their time diligently studying in their college library, getting involved in a student protest or embarking on a pub crawl, their bodies covered in blue paint and dressed like a smurf, they are in fact, spending a staggering 12 hours of their day transfixed by social media. That’s 12 hours on average – half a day – engaged in some form of media use, “in particular texting, music, the internet and social networking”.
The piece of research, carried out by the Miriam Hospital’s Centers for Behavioral and Preventive Medicine, questioned 483 female college students at an American northeast university about their social media habits. They were also asked to complete a survey about academic confidence, behaviours and problems. The findings are pretty bleak.
The lead author of the study, Jennifer Walsh, concluded: “We…
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So I created a recipe using If This Then That so you can arrange to be alerted by text message as soon as there’s a new job advertised at Joseph Rowntree Foundation / Joseph Rowntree Housing Trust but a lot of people are struggling to make it work.
I know it works though because I receive the texts and so does my colleague.
This is what you need to do:
1. follow a link to the recipe I created
2. click ‘Use Recipe’
3. Join IFTTT (this is free and requires only a username, email address and password)
4. Click ‘Use recipe’ again
5. Enter your mobile number (because we’re in the UK you’ll have to replace the first ‘0’ with ’00 +44′ (so if your mobile number started 07979… you would enter 00 +44 7979…etc.)
6. IFTTT will text you a 4-digit pin number. Enter this number where prompted to confirm the mobile number you’ve given them is your own
That should be it. You may have to scroll down and click ‘Use recipe’ one final time.
NB you will not receive a text message from IFTTT until there is a new job posted on the website (here).
Please let me know whether this works or not – either in a comment or you can email me on email@example.com
On my radar – some of the latest digital developments, debate and insights (please add anything I have missed in the comments, thanks)
Digital by default requires a concerted culture change
Embracing the new digital by default strategy will benefit public service users, but government departments will have to change
For [the Department of Health], going digital is more about adopting digital tools and techniques we now take for granted in our personal lives to make the business of government better. These techniques can help us communicate more effectively; share and manage knowledge more robustly; develop more efficient working practices and improve and open up policy-making.
By Rachel Neaman, deputy director of digital, channel strategy and publishing, and digital leader for the Department of Health, Digital by default requires a concerted culture change, The Guardian Thursday 6 December 2012
How social media can help you do your job in #ukhousing
Bromford Group tops the list in social communications study because it behaves as a network of connected staff, residents and partners
How can housing providers demonstrate that they are delivering social value? We believe that running a social business provides at least part of the answer. Under the banner “connected housing”, Thames Valley Housing Association is working to understand how housing professionals can use social media more effectively to improve their efforts for tenants and customers.
By Jayne Hilditch, corporate services director at Thames Valley Housing Association, How social media can help you do your job in #ukhousing, The Guardian, Friday 7 December 2012
How social business is changing the way we work
Businesses that utilise social tools are embracing a new age of problem solving and interaction
Social business is an increasingly popular organisational strategy that embraces a flatter and more transparent company culture and more collaborative, mobile and social technology in the workplace. Social business is a response to a variety of technology trends, including consumerisation of IT, social media, big data and cloud computing combined with the generational shifts taking place in the office.
How to manage and curate social media for live events
Social media can contribute to the success of an event, whether it’s a conference, a sports match, or live chat during a TV show. But with people posting to different channels from all angles, it’s hard to know where to begin managing and curating all that content in order to improve the experience of attendees and viewers, and not swamp them. Fret not: here’s how to run a tight ship.
By Tamara Littleton, CEO of eModeration, How to manage and curate social media for live events, Econsultancy Blog, Wednesday 12 December 2012
Future of Impacts: ‘How to’ guide to social media, podcasting and blogging for academics
Nice round-up of resources on academic blogging, podcasts and social media on the LSE’s Impact of Social Sciences Blog
Missed our on our ‘How to’ sessions at the recent Future of Impacts conference? Never fear, our ‘How to’ social media, podcasting, blogging and impact case study guides are here.
From Impact of Social Sciences Blog (LSE), Future of Impacts: ‘How to’ guide to social media, podcasting, blogging and writing your REF impact case study Friday 14 December 2012
Prosecutors clarify offensive online posts law
New guidelines could see fewer people being charged in England and Wales for offensive messages on social networks.
The Director of Public Prosecutions said people should face a trial only if their comments on Twitter, Facebook or elsewhere go beyond being offensive. He said the guidance combats threats and internet trolls without having a “chilling effect” on free speech.
By Dominic Casciani, Prosecutors clarify offensive online posts law, BBC News, Wednesday 19 December 2012
Below is something I wrote for work. The chief exec is referred to here as she/her because I had our chief exec in mind when I wrote it. If you think I’ve left anything out or disagree with anything, please leave me a comment.
If the chief exec uses no other social media tools, she should invest in:
Taken and used in conjunction with one another, these tools can help the chief exec to achieve the following social media objectives:
1. to further develop her online profile;
2. to further develop her online network.
Blogs are a vital tool for anyone whose job it is to convey messages. They are a simple way to keep people informed and up-to-date with your professional activity. A blog can be used to give a human face and voice to an organisation or brand – essential for communicating messages online. A blog allows the author to:
- assert her authority in her field, and used regularly;
- help to maintain her (professional) profile and/or build on it online;
- raise awareness of her current areas of focus, creating opportunities for conversation/collaboration.
Twitter is a simple networking tool which works on the sharing of information as currency. It is a public aspect to the chief exec’s profile that enables people to identify and connected with her online. When the chief exec is identifiable on Twitter and using it effectively she and the organisation appears more engaged, transparent and authentic. Not being identifiable on Twitter and using it effectively means a chief exec increasingly runs the risk of appearing out-of-touch or unwilling to present themselves publicly for some reason.
Using Twitter effectively requires time and dedication and doesn’t yield evident results immediately. It can take a while to find your feet and establish a useful network but Twitter becomes more meaningful, the more you use it. In order to develop a meaningful network, the chief exec must be active on Twitter, frequently tweeting links to news and developments in her field – a public demonstration that she is in touch. Other Twitter users will then follow her because she is demonstrating that she’s an authority in her field and her tweets are therefore more credible. When someone contacts the chief exec on Twitter, she should respond publicly where possible, because this demonstrates that she is engaging outside of any professional bubble.
Building a meaningful network on Twitter is a worthwhile investment for when the chief exec has a message to communicate. If she tweets a link to a new blog post, for example, her following will help circulate the message within any other networks that have a stake.
Used effectively, Twitter also offers a personalised filter for information/media – you should follow people who tweet content that makes your Timeline a relevant and useful knowledge-pool, a ‘go-to’ source of information/media, and/or could provide a meaningful answer to a question if you tweeted it.
LinkedIn is a professional social network that makes it very easy to find and (re)connect with anyone you have had a direct professional connection with. As with Twitter, these people are likely to help spread a message when you have something to communicate.
While there are various things one can do with LinkedIn, a great advantage is it requires minimal time and effort to maintain once your profile is complete. In the very least, LinkedIn ensures you always have a very simple way to contact anyone in your extended professional network, as they do you.
It also provides a standard professional ‘About Me’ webpage and makes your name more searchable, which raises your online profile and creates more opportunities for people to find out about you and your work.
During BBC Panorama 8.30pm-9pm on 23rd May 2012, Elderly Care and #panorama were trending highly on Twitter in the UK, which means more people were using Twitter to talk about this one TV programme than anything else. Panorama is a popular programme so when I heard that last night’s episode was on a hot topic (the failing care system in the UK) I suspected this might happen.
Since they would have been watching it anyway, we agreed that JRHT‘s Director of Care Services John Kennedy, JRF‘s Deputy Director of Policy & Research Nancy Kelley and JRF/JRHT Head of Media Abigail Scott Paul would tweet a bit of commentary/analysis/professional-opinion at the same time. I was also watching and retweeting some of their tweets from the corporate JRF account.
The purpose of this is to ensure that the expertise of JRF and JRHT is represented in the conversations taking place on topics we have experience/expertise in. Tweeting during TV programmes is one of the easiest ways to assert JRF and JRHT as leaders in our fields because we know that thousands of other people will also be watching those TV programmes and following the hashtag. I see this as part of JRHT’s commitment to influencing by demonstrating best practice.