A more fun way to communicate an internal strategy


At the National Housing Federation, we’ve recently updated our social media strategy. As the digital world is ever changing, our strategy needs to evolve too. It clearly sets out how we use social media as an organisation and how it contributes to our business plan and brand. It identifies our audiences, evaluation methods and includes a content strategy.

It’s a simple step but for me it’s really exciting because it means we can confidently roll out plans, training and workshops to ensure digital and social is at the heart of what we do. The next challenge was going to be how to communicate the strategy internally in a way that engages colleagues from all departments. I didn’t want it to be just another email attachment they’d skim-read if we were lucky.

I discussed this with our (brilliant) internal comms expert Kerry Hill and we decided to launch the strategy…

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