Monthly Archives: March 2012

Why all non-profits should have a blog – a good one

Why should you blog? What should you put in a blog? How do you structure a blog? How to get started… 

I came across these notes I made a while ago for a presentation about blogging. Thought they might still be useful to someone.

blog is a revolution in publishing. Before blogging, if an organisation wanted to tell people about the work they did, they’d press release it and send it to journalists who would chop it up and rework it and publish in the press. The organisation has little control over how the information is presented or used.

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Housing and care staff require clear guidelines for social media use

Enthusiastic staff who embrace Twitter are often not supported by their employers and left unsure of what they can share

This blog originally appeared on the Guardian.co.uk

Housing and care staff are finding Twitter a very useful tool, but the lack of guidelines for staff usage is leaving employees feeling vulnerable about what they can say. This is what I’ve learned recently from speaking to various people from different organisations. They told me about what they use Twitter for, the risks, the rewards and why all organisations need a policy and guidelines for social media use.

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LGA calls for all public bodies to put #digitalinclusion at the heart of #ukcare

The Universal Credit (UC) is set to be the first Digital by Default public service -  but those most likely to need it are the least likely to be online.

press release issued today by the Local Government Association (LGA) begins,

In its recently published Digital by Default strategy, Government is proposing to deliver public services online by default. This will start with the proposed universal credit, set to replace child tax credit, housing benefit, jobseekers allowance, income support, working tax credit and part of the social fund from 2013. The target is that from 2015, the default way to claim will be online.

According to the Office for National Statistics (ONS), 8.2 million adults in the UK, 16 per cent of the adult population have never used the Internet. Disproportionately represented within this group are older people, disabled people, unemployed people, people in poverty and/or on low incomes, all of whom are more likely to apply for benefits such as the Universal Credit.

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What can social media do for social landlords? A YouTube video by @grantshapps #ukhousing

“Those who ignore social media do so at their peril”

Grant Shapps, Minister of State for Housing & Local Government sets out the benefits for social landlords of using social media to communicate with and get feedback from their tenants in a video made as an address to a conference on Social Media organised by the Northern Housing Consortium on Wednesday 7 March 2012.

n(n − 1)/2 explains why social media is so powerful

There is a mathematical equation known as Metcalfe’s law, which explains why social networking is so powerful.

n(n − 1)/2

Listening to On The Media this evening, Jonathan Zittrain, Harvard Law professor and co-founder of the Berkman Center for Internet and Society, explained Metcalfe’s law thus:

The value of a network doubles with every additional node (individual participant). Because that one node can communicate with everybody already in the network, it effectively doubles the number of potential links.

Simple but beautifully eloquent mathematics.

The case for #digitalinclusion, made (accidentally) by a gas and electricity supplier

I’ve recently moved into a new house where, as you do, I’ve had to register with a gas and electricity supplier. Once I registered by phone, I got an email (below, redacted) asking me to activate my online account. I’ve posted it here because I think it makes a pretty good case for digital inclusion.

Dear Mr Grant,

Thanks for choosing [supplier], you’ve made a good choice. And you’re only two steps away from managing your account online. Just click the link below to complete the first stage of your registration. If your email client doesn’t allow you to click the link, please copy and paste the link into your web browser address bar and press enter.

[URL link]

Once you’ve clicked the link, we’ll send you a letter with a four digit activation code.

When you receive the letter all you need to do is visit our website [URL], select ‘log in’ from the home page and enter the code when prompted.

You’ll only need to do this once, so it’s important to keep the code safe.

Being registered online doesn’t just save time, but also makes things much easier to manage – by giving you unlimited access to all of your information from one central location.You’ll now be able to enjoy:

  • Chatting to an adviser online with our live help web chat
  • 24 hour access to your account –where you can view your details at any time, from any computer
  • Access to up to three years worth of electronic bills and easily keep track of how much you’re paying. If you haven’t already – go one better by signing up to paperless billing – so you won’t have to file paper bills at home. You’ll also feel good knowing you’re doing your bit for the environment too.*
  • Providing meter readings quickly and easily at any time of the day
  • Making payments quickly and easily at a convenient time for you

Thanks again for choosing [supplier] and thanks for choosing the easiest and greenest way to manage your account.

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The information in this email is confidential and may be legally privileged. It may not represent the views of the [Supplier] Group. It is intended solely for the addressees. Access to this email by anyone else is unauthorised. If you are not the intended recipient, any disclosure, copying, distribution or any action taken or omitted to be taken in reliance on it, is prohibited and may be unlawful. Any unauthorised recipient should advise the sender immediately of the error in transmission. Unless specifically stated otherwise, this email (or any attachments to it) is not an offer capable of acceptance or acceptance of an offer and it does not form part of a binding contractual agreement.

[supplier] plc
Registered Office: [postal address]
Registered in [nation] No. [number]
[URL]
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